top of page

About MEDDICC sales training

Welcome to MEDDICC and Solution Selling® in the Nordics, your partner for sales success together with Richardson Sales Performance.

Our mission is to help salespeople, consultants and managers exceed their sales goals and create satisfied customers.

Since 1998, we have trained around 20,000 people in Solution Selling® for high-tech and IT companies. We are proud to be a leader in sales training and consulting, and we offer a proven methodology to help your team reach new heights.

.

MEDDICC sales training team

Jens Edgren

Jens Edgren - CEO

CEO MEDDICC Master Trainer

Jens Edgren is CEO of Solution Selling® in the Nordics. With over two decades of experience in sales and business development, Jens leads the company with the vision of creating added value for customers through tailored sales strategies. He is also the author of seven books in Solution Selling and a well-reputed expert in the field.

Dan Svanfelt

Dan Svanfelt

MEDDICC SALES COACH

Dan Svanfelt is an expert in industrial sales with over 30 years of experience in leading positions in Sweden and internationally. Dan is a MEDDICC coach and responsible for MEDDICC in southern Sweden and for international clients.

Jim Palmquist

Jim Palmquist

SOLUTION SELLING® EXPERT

Jim Palmquist is a Solution Selling® expert who focuses on delivering customized solutions and training. With extensive experience in sales and business development, Jim supports our clients in achieving their sales goals and improving their sales strategies.

Peter Ericson

Peter Ericson

CHAIRMAN OF THE BOARD

Peter Ericson is chairman of the board for Solution Selling® in the Nordics. With his extensive experience in leadership and strategic business development, Peter plays a key role in the company's long-term plans and growth strategies. He ensures that we continue to deliver high quality services to our customers.

MEDDICC PHILOSOPHY

MEDDICC is a proven sales method that helps sellers qualify and close deals effectively. The acronym stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, and Competition. By following this method, sales teams can understand and address the key factors that influence a customer's purchase decision.

With MEDDICC, salespeople can focus on the most promising deals, reducing time wasted on leads that don't close. This method helps identify key decision makers and their criteria, ensuring that every aspect of the customer's needs and challenges is understood and addressed.

MEDDICC is particularly useful for B2B sales where complex decisions and multiple stakeholders are common. Many leading technology companies and ambitious startups use MEDDICC to improve their sales processes and increase their hit rate. By implementing MEDDICC in your sales strategy, you can achieve better results and create long-lasting customer relationships.

Milestones

8

Books

The New MEDDPICC

16000

Trained salespeople

35

Years of Experience

BOOKSTORE

Book publisher
bottom of page